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You are quite taken with the idea of starting a franchise. You’ve done extensive research, hired a franchise lawyer and already have a business plan in place. The next thing on your list is funding the franchise. Many Canadian franchisees often discover that franchise financing can be as testing as the steps that precede it.You should, of course, understand how the Canadian franchise sector is regulated and the kinds of protection and disclosure clauses that exist for both franchisee and franchisor. In Ontario, these rights are listed under the ‘Arthur Wishart Act’ and there are similar laws in place in other Canadian provinces. It would be a wise move to look at the appropriate legislation in detail with the assistance of your franchise lawyer.You may have several queries regarding Canadian franchise finance loans, some of which are addressed below:Q: Is it possible to buy a franchise venture without formulating a business plan?A: It is not advisable to enter into any business venture without a business plan. Even if you are not involved personally in preparing it, it would be sensible to participate in its input and processing. This can have the effect of raising your awareness on practical and financial issues connected to your proposed franchise.Q: Are appraisals necessary?A: Yes, but the cost of the appraisal is certainly worth it as it boosts the lender’s confidence in the project and also reduces your calculated financial commitment to the franchise.Q: What would be the typical interest on a Canadian franchise finance loan?A: Currently interest rates are in the range of 5% to 6%, which is considered excellent for start-ups. Of course, your franchisor’s brand reputation and depth of market penetration will also count.Q: Where can you avail these loans and interest rates?A: These are available through the CSBF or BIL loan, also sometimes referred to as the Canadian Government Small Business Loan. Most franchise businesses are financed through this avenue. Of course, you may want to consult a reliable and trustworthy advisor experienced in franchise finance who will arrange this financing for your franchise venture.Q: Is the CSBF loan the sole method available for franchise finance?A: No, you have other options such as equipment finance to acquire fixed assets for the franchise, cash term loans and of course, your own money that you can invest in the franchise. All business ventures are typically financed by a component of debt or loan, along with the owner’s contribution of equity.Q: Is it possible to obtain a franchise loan without providing a personal guarantee?A: No. However, the CSBF loan needs a personal guarantee of just 25%.Q: Can a franchise business be financed without a down payment?A: No, definitely not. Whether you a starting a small restaurant franchise or a large manufacturing unit, all Canadian lenders will check out the owner’s financial contribution in the venture. As a franchisee, you have to strike a balance on how much to invest in the franchise.Remember to cover all legal aspects of the financing process with a franchise lawyer as these areas can be particularly complex for first timers in the franchise field. Ensure that you research all available finance alternatives exhaustively and work towards minimizing your financial risks.

In my Fast Track Marketing System I divide marketing into seven very specific modules:1. The Game of Marketing2. The Mindset of Marketing3. Marketing Messages (Your Value Proposition)4. Marketing and Selling Conversations5. Written Marketing Materials6. Marketing Strategies7. Marketing Action PlansAll of these have their particular challenges. But in my experience in working with thousands of Independent Professionals, it’s #7 that seems to be the hardest for most people.After all, most of the other 6 modules are all about preparation to market yourself.You learn the basics of the game of marketing, you work on your marketing mindset, you develop marketing messages, conversations, and written marketing materials, and ultimately choose the marketing strategies to get the word out.And then the rubber hits the road. You have to actually get out there and connect with potential clients through networking, speaking, an eZine, social media, emails, etc.For most, the bottom falls out of their marketing at this point. It simply goes nowhere, or more specifically it goes into the infamous “Random Zone” where things are done haphazardly and inconsistently.If people have worked to develop the whole foundation of their marketing first, know who their target market is, have put together a web site and have practiced their marketing and selling conversations, they are going to have more success.But even the well-prepared struggle with implementation.Why is putting action plans into action so hard? Here are three of the most common ones. Are they familiar to you?1. As soon as you start reaching out, you face possible rejection. What if your message, your talk, your emails fall on deaf ears? What if your potential clients could care less? What if they outright rejected your promotional efforts?We conjure painful mental images in our mind that stop us cold.For this one we need to work again on our mindset, on our thinking, realizing that if we reach out and people aren’t interested, that it’s not personal. They don’t hate us; either they are simply not good prospects right now or our message doesn’t have the impact it could.So reach out to new prospects and keep improving your messages.2. It takes way more time and effort than you ever thought it would. We think of marketing as a few promotional things we do here and there. This should be easy, we think. But it’s not.Time to do a reality check. Any marketing activity takes time, effort and commitment to make it work. Marketing is a bit of an art and nothing works perfectly on the first draft.You need to make detailed and realistic plans based on strategies that others have used successfully in the past. If you just make it up as you go along, your chances of success are very slim.3. It’s never good enough and although you might even know what you’re doing, you put off your marketing launches until everything is perfect… but it never is.What underlies this are beliefs about perfection, not being good enough and being judged by others. It’s not so much rejection you fear, but disapproval. What will others think of you?Well, if your marketing campaign isn’t relevant to those you are targeting, it’s not a big deal. They’ll just ignore it. They won’t think much about it at all. But for the ones that are looking for what you offer, they’ll not only be interested, they’ll respond.Your prospects are not looking for perfection from you; they’re looking for assistance and value. If you’ve got that, perfection is virtually irrelevant.I’ve done a whole lot of marketing action plans that were rejected by most people, took me a long time to implement, and were far from perfect. And most of them have made me hundreds of thousands of dollars!Marketing success is about know-how, value, commitment, and persistence. Everything else is just a distraction.The Fearless Marketer Bottom Line: There could be a lot of other things stopping you from following through with your marketing plan as well. The question is, where are you going to focus – on your fears and worries about rejection, time, and perfection – or are you going to focus on the value and difference you make and give your marketing plans a real chance?

Need some inspiration for marketing your business? The recent age of technology has continuously exploded over the past few years, and different marketing methods have come and gone. A business needs to stay on top of the latest statistics regarding strategy if it wants to compete in its respective market. This research has been compiled here for precisely that purpose. In this paper, some of the top marketing methods of 2021 are highlighted for B2B (Business to Business) and B2C (Business to Consumer) marketing. In addition, the pros and cons of each are laid out to help give more depth to the general idea of B2B and B2C. Hopefully, you will find inspiration to adopt these methods into your marketing strategies.B2B (Business to Business) vs. B2C (Business to Consumer) MarketingThe concept of B2B vs. B2C marketing is self-explanatory; it is simply a difference in the target audience. However, the differences in their marketing methods are not self-explanatory, so an easy way to visualize these statements is through an example. Let’s say you are a grape farmer, and harvest is approaching. You could go the B2B route of selling to a grocery store or vintner(winemaker), or you could go the B2C route of setting up an online store or stand at a local farmers market. It’s no easy choice. Do you sell to a lower price per grape to the store/vintner while buying in bulk? Or do you sell at a higher price directly to consumers, but you must go through the effort of reaching the consumer, and you risk not selling all your product? It is also not as simple as just selling your product. You must market it. This brings up the central question inspiring the following two sections:Two B2B Marketing MethodsSEO:Search engine optimization, or SEO for short, is an essential strategy to implement into your marketing if you are working B2B. Out of other marketing methods, SEO is the best strategy to generate income for your business, but what does implementing SEO entail? The goal of SEO is to optimize the content on your website (Onsite SEO) and promote it (Offsite SEO) to more frequently place your website at or near the top of user searches within search engines such as Google Bing, Yahoo, and you name it. The key is to understand your target audience and what keywords will go into their search bar. Search Engines like Google are automated. You cannot tell Google that your website is selling grapes to businesses. Your content must reflect that. Try searching “buy grapes in bulk.” Keywords from each website are displayed in the search. This part of Onsite SEO is relatively intuitive. Still, you must go beyond including all kinds of keywords in your content because your audience isn’t as predictable as you might think, and they may not necessarily be looking for your business. For your grape business, maybe the audience will search more generally, perhaps “fruit in bulk” or something along those lines. Consideration is a must to ensure your website content matches as many possible searches as possible.Social Media Marketing:Social media is the home to many, and that is precisely why it is an excellent platform for you to promote your business. Social media marketing is a great strategy to implement into your marketing and works great in tandem with other marketing efforts such as Offsite SEO. This strategy has incredible influence over B2B conversion rates resulting in increased traffic to your website and profit for your business. It is challenging to master and potentially dangerous if you outsource and entrust the work of Social Media Marketing to someone reckless since one bad tweet could get your business in trouble. However, the humanization your brand gets trust and the free feedback you receive from those online is worth the effort. Whether it’s a short video, an image, a tweet, a comment on another post, this kind of content, while seemingly worthless, is excellent for your business. These little bits are easy to digest for other users, and they are tricked into digesting it in some cases as although they may not be actively looking to spend their money, seeing these social media posts gets them to think about your business even if its subconscious.Two B2C Marketing MethodsPPC (Pay Per Click):”Pay Per Click” refers to the monetization method where each click comes at a price. For example, should Pay-Per-Click advertisements be used on sports articles, readers may be drawn to click on ads regarding the teams mentioned in the report, such as apparel, other articles, or activity-related products. This uses the reader’s interests to help target advertisements and can also spread awareness. Search ads can boost brand awareness by up to 80 percent instilling memories into consumers, thus showing the importance of targeted marketing having a profoundly positive effect on the advertised product through exposure. Similarly, the widespread use of the internet with Google’s 160 billion searches per month showcases the potential monetary profit of Pay-Per-Click advertisements. Thus, not only do the advertisers receive payment for clicks on their advertisements, but the likelihood of users buying the advertised product increased due to the increased website traffic and appropriate placing of the ad.Cobranding Marketing:Co-branding is an essential strategy used by several top brands to keep their product or service new and different. It is a partnership where two companies create a unique third product using their brand name to draw in consumers, resulting in monetary or publicity gains for both parties. There are several benefits to co-branding: a broader audience as this method brings two brands together, which includes their respective following. An example of this occurred recently when the South Korean pop group known as “BTS” partnered with McDonald’s to make their signature meal. Fans of both McDonald’s and BTS came together, resulting in this co-branding deal boosting McDonald’s worldwide sales by 41% during the agreement and the pop group making a reported 8.89 million USD from the partnership.Any competent business owner knows to seize every opportunity to promote and expand where reasonably possible, and what’s the harm in reaching out to another company with an idea if you truly believe it will work?The following contains some short summaries detailing the basic pros and cons of each marketing method.B2B Pros• Profit Margin – The nature of B2B sales is generally far more prominent than most B2C sales. B2B sales often are in bulk with small items with perhaps scheduled re-orders or other cases like contractors the sale is always going to be significant. In addition, the market potential for B2B feeds into this profit margin well. Something such as grapes going B2C at a farmers’ market is limited in that it targets consumers who want to eat the grapes or perhaps use them for a recipe. However, grapes going B2B have various options like selling in bulk to vintners, grocery stores, companies that make grape jelly, you name it.• Location of Sales – A large majority of B2B commerce is done on the web. This is a good thing as it is far easier to manage an online presence than to maintain something like a storefront. The location for your selling also benefits the audience you sell to. It is more convenient for them to shop online rather than require physical effort to purchase a product. The ease of a good online website and the smoothness of the transaction go a long way for getting sales.• Security – No part of B2B is easy, but once you secure some contracts or ongoing deals, there’s good stability to be had from that. B2C is scary in that you could have your products go from flying off the shelves to forgotten quicker than you may realize. Any stability in the business world is something to be desired.B2B Cons• Competition – This con applies to both B2B and B2C, but in a scarier way. If you aren’t already a big name in your respective market, it is going to be extremely difficult to secure any contracts, deals, or even just one-time purchases. Even if you manage to secure one deal, you run the risk of your business flopping if you rely on just that to stay afloat. It is also harder to compete in marketing against more prominent names as they are already out there, so it is relatively easy to stay out there. Still, you must work on both getting out there and maintaining whatever position you hold. Other problems with the competition are the monopoly many places have. Big names can survive simply undercutting your price to whatever consumer while you might not be able to. You must be very careful when entering markets and avoid being shut out.• Difficult Entry – Given the vast majority of B2B commerce taking place online and the quick judgment by consumers, you need to have a robust online presence and a good website which can be expensive and difficult to set up initially. Extensive research must be done to understand the customer’s desire and streamline that experience for them.• Negotiations – You, a business trying to min-max profits, are selling to another company trying to accomplish the same. A big part of B2B commerce is negotiating with customers to reach a deal that both parties are happy with, especially since prices you may list on your website are likely not as low as you are willing to go.B2C Pros• Sales Cycle – Sales cycle is essentially the stage at which a purchase is made. There is a significant benefit to B2C commerce in that the sales cycles are much faster and easily influenced by provoking certain emotions. B2B sales take an immense amount of time as they are often big purchases for big projects, and so the buyer will take their time to ensure they find the best deal with a high-quality partner. B2C commerce can happen in seconds with someone thinking, “Oh, these grapes look good, let me buy them!”. If you can cater your product towards the quick decision-making of buyers, you can generate good sales.• Discounts – One great thing about B2C is the ability to offer discounts. This partly feeds into the sales cycle, but having values makes customers feel like they are getting a good deal and may buy a product they don’t even need. Or in some cases, loyalty programs offering discounts or free items after certain purchases can be geared towards your profit margin when set up correctly. Loyalty programs are great as it gives the incentive to create a relationship with customers like that in B2B markets. Still, here you can get repeat customers to provide you with business continuity.• Customer Base – While B2B markets directly to a business, B2C calls to a consumer. Everyone in the world is a consumer and is thus a potential customer, while B2B does not have that liberty. This, of course, does not mean your product appeals to everyone and will mean you have an infinite customer base, but the percentage of people potentially looking for a product like yours is massive. This can be of big help to any B2C business, especially those that sell “occasional” purchase products like furniture in that a large customer base means you do not need to rely on repeat customers.B2C Cons• Slow return on investment – The high upfront costs of starting your business with storefronts, websites, marketing campaigns add up quickly. With the generally low price of B2C products and usually prolonged initial start to new business, one should expect profits to be in the red for a while.• Quantity of sales – With large sales comes to the downside of an increased number of issues customers may have. If one wants to get good ratings and maintain an excellent reputation, one must deal with problems that arise well. It is easier said than done since many issues can be hard to resolve in ways that don’t overeat out of profit.• Marketing – This applies to any business, but it is especially hard for B2C commerce. Like how big-name B2B companies can undercut you and shut you out, B2C companies do that on a more complex scale. The profit margin on a majority of B2C products is already low given the generally low price anyway. So it is hard to compete for customers looking for a reasonable price. When you cannot afford to lower your cost further, how do you market your product as “worth the price” in the face of competitors? It is hard enough to get your product on the shelves or in the market, but you also must market that to large numbers of customers.Which is better? B2B or B2C?The simple truth one, as an aspiring business owner likely knows, is it depends. It truly does not matter which one is better, and depending on your business, both might even be an option. This paper is not meant to sway a business owner to go down a specific route but rather inform one about the way they plan to take already. There is no easy method in the business world, and as someone without any business experience, I am not in a position to dictate where one’s business should go.

If you have your mind set on creating your own online business, you will need to spend a lot of time building your business. The process needed to build a business online is fairly similar to building a brick and mortar business. However, when you are choosing to start your business online, you will also have more competitors because of the wider reach of the Internet. This is why you need help to build your business.Some people have been successful at building their own businesses without anyone’s help. However, if you were to talk to one of these successful business owners, you would find they spent years struggling to make their business a success. If you don’t take advantage of the experience of people who have already been through creating a successful business, you will spend years as well. You can save yourself time by seeking experience from professionals.One of the most important things you can do when you build a business online is to get the support you need. When you are creating and trying to grow your business, you may end up working on your business all hours of the day, seven days a week. If you end up stuck on something and need help, having someone who is always available to help can be a useful asset. As you have probably heard, time is money.Before you launch your website to the world, it can be important to make sure it is the best it can possibly be. You don’t want to release a website that will leave your customers looking for someone else to use. If you can get an honest critique of your website before you launch, you stand a greater chance of being successful with your online business. You could always launch your website and see how it does, but if it doesn’t succeed, you have set yourself back.As you work to build a business online, you need to look for help wherever you can so you can grow your business more quickly. It can take years to get your business to the point you want it to be. With the help of experienced entrepreneurs, you can get the help and support you need so your business doesn’t take that long. Being able to work closely with someone who has already grown his own business can be a valuable asset to your business.

Credit problems can erupt at any time without any prompting. If you are searching for personal loans with bad credit, you will think that perhaps it might be difficult. To get through personal loans process easily with bad credit can be overwhelming for some people. For them no credit check personal loans are offered.No credit check personal loans are a novel way to overcome credit problems. However, finding personal loans with no credit checks can be slightly difficult. With no credit check personal loans, borrowers must weigh their options. Personal loans with no credit checks are a way to get a loan even if you have bad credit. You won’t be turned down due to bad credit. No credit check personal loans do not have high interest rates as are associated with bad credit.Personal loans are the most searched keyword on the net. Consequently, there are hoards of alternatives and options to choose from. No credit check personal loans can be availed by banks or credit institutions. Once you start researching, you will come across many no credit check personal loans. Don’t be in a hurry to sign no credit check personal loans. Take your time and look around carefully. Ask for free quotes. Compare the quotes and then decide which personal loan offer maximum benefits without credit checks. Don’t forget to find out there policies and repayment terms before you make the decision.No credit check personal loans are usually high interest rate than secured loans. This is because it is not dependent on your credit score and usually you do not place any collateral for the loan. While searching for no credit check personal loans, you should be taking a good look on the APR.APR is the annual percentage rate. The total cost or finance charge for a loan per year, expressed as a percentage of the loan amount. It is the sum of the interest and any other fees, such as discount points, compared to the amount of the loan. While comparing no credit check personal loans, you would be required to concentrate on APR. It is a complex thing and you do not need to go to its details. All you need to know is that the no credit check personal loans with lower APR will cost lesser.If you intend to borrow larger amounts on no credit check personal loans, then you would require to place a collateral. Usually personal loans with no credit check are accessible for any reason. Home improvement, debt consolidation, car purchase etc. The decision to take no credit check personal loans does not have any influence getting the loan approved. However, it has an influence on the loan term. Like a no credit check personal loan for home improvement or car purchase will have a loan term between 3-5 years. For other purposes loan term can extend to ten years or more. Do not take no credit check personal loans for a longer loan term. A longer loan term will cost you more in the long run.In case you find difficulties in making repayments for no credit check personal loans, you must immediately contact your lender. If you are honest about your difficulties, it is possible that they will help. In fact they might even agree to take reduced payments till your condition improves.No credit checks personal loans seem easy and hassle free. However, do not confuse easy. For no credit check personal loans are as liable towards deception. Read the fine print. There are many hidden costs with no credit check personal loans. No credit check personal loans usually necessitate a cosigner and exorbitant late fee. Ask questions, do not hesitate to clear any confusion. Take care before choosing your no credit check personal loan lender. Otherwise your no credit check personal loans will become a personal liability. Nevertheless, there will be a no credit check personal loan that satisfies all your financial specifications.